Elangco’s Birthday

Today is Elangco’s official birthday. October 4th 2010 is the day Elangco was registered at the Chamber of Commerce. Time to look back. And time to look ahead.

Of course I wrote a business plan before I started the company. In a business plan you write about predictions of the growth of your business. But how can you predict that? I do know Elangco’s growth will be mainly by word of mouth: A happy customer may refer new customers to me. Such a process can be modeled using the Fibonacci series: 1, 1, 2, 3, 5, 8, 13, 21…. It starts off slowly, but it will grow faster and faster over time. We just don’t know the time scale: Will it be days? Not very likely! Will it be years? I don’t hope so! It has to be somewhere in between. So in my plans, I have estimated this time scale to be “a few months”. And that seems to be true.

But in reality the pattern of growth is very irregular: One moment there is little to do, then suddenly all projects seem to peak at the same time.

One thing is for sure: Running my own business is a lot more fun than working for a boss. Never before did I work so hard, but it feels like a vacation: I enjoy my freedom every day!


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